Research, Media Literacy, Elementary Education, Serious Games


Kuba Vohnik (CZ)
Sandro Miccoli (BR)
Jay Huliselan (NL)



Week 6 – Research Report Draft

We started this week giving our Peer Presentation of the ongoing project research. We got some really good feedback from all the other teams and some experts that were also present. This was essential for us to get on the right track. It’s possible to see a preview of the presentation file right below (or open it here):

On the day after we had a meeting with our project manager and got some guidance to continue the research in a SMART way. We made a commitment to make some user and experts interviews to gain insights for the conclusions of the research. These next pictures show precisely the outcome of this meeting:

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After this we worked on questionnaires for children to understand their motivations, behaviours, frustrations and goals. On total 4 interviews were made, one of them can be considered a in depth interview, since one of the team members already new this 8-year old boy since he was 2. This particular interview can be seen on the next pictures:



The knowledge we acquired after these interviews and some previous desk research was used to create personas that can represent our target group. Here are four different personas, each representing one end of our range groups (boy and girl with 8 and 10 years old):





We also arranged some interviews with experts in media literacy, game theory and in children.

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During this week, we discussed as a team to get our conclusions together and have some valuable insights for creating the first draft of the Research Report. We delivered this document on Friday (11 Oct) and still need feedback from our project manager and stakeholders to refine the document and proceed with everything clear for the Concept Phase. You can preview the document next or see it full here.

MediaLAB – Week 5 – Sugru, Salads and Searching

So this week started of weak, one of our teammember got sick over the weekend so he couldn’t come on monday and tuesday. The other remaining team members did great work working along on the documents. This week was all about research but we still got to do a fun workshop.

The workshop we had was done by Gabriele Colombo who gave us a lesson in Photoshop basics and gave us a nice assignment of making a panorama image.



Here is the finished image of all 13 different images we made.

We also played around with SUGRU and made this custom pen grip. We also drank some really bad cheap beer ( AFTER WORK  ) and visited our daily grocery store for some fresh salads!

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MediaLAB – Week 4 – Finalizing research questions

In the second week of the Research Phase we were able to finalize our research questions. Our coach returned from Japan and gave us some good feedback on our current questions. With his feedback we were able to analyze and change them accordingly. How research question is “How can Serious Games foster media literacy for kids?”. We divided the research in three main subjects: Kids, media literacy and serious games. Jay would lead the research on Kids, Sandro on media literacy and Kuba on serious games.

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Due to the absence of Marco we did not have a workshop on Wednesday morning and had more time to do desk research. Next to this we also individually discuss our learning goals with our coach.

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At the end of the week we had a meeting with the creator of Kijkradio concept and discussed our current version of the design brief with her.

MediaLAB – Week 3 – Research research research!

This was the first week of the Research phase of the project, on this stage we will work on understanding our user, his behaviour and his needs.

After the Design Research workshop with Charlie Mulholland we started working on our design brief; in this document we define the main problem we’re working on, our main goals, the main stakeholders of the project, some research findings and a detailed requirement list. We will use this document as an input on the concept phase. Next month this is going be used by Charlie on his next workshop.

Oriented by Marco van Hout we began to create our Research Questions, they will guide us through the next phases and will give us more focus on our research. The main question so far is “How can we design an educational interactive concept for kids to enhance their news literacy?”.

Marco also gave a User Research workshop which gave us good ideas of how to approach our main problem and how to understand the people involved in it. We learned some new techniques like bodystorming and each group presented their ideas to everyone. Each of us played a roll in our concept: Kuba represented the user that creates the news, Jay was the medium that received and shared the content and I symbolised the user that received the news and could give some kind of feedback.

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On this workshop we presented our research questions and got great insights from Marco and the other teams. This is a video made by our friend Shin of us presenting our ideas:

Now the Research Phase has officially started! We are very excited about everything we’ll discover in the next weeks!