MediaLAB Amsterdam






The program of MediaLAB Amsterdam is a high-paced, structured program with room for experimentation and personal development. It offers an opportunity for talented and highly motivated students searching for graduation projects and internships. The 20-week programme enables them to work on various competencies, such as expertise in research, technology and design, but also on consultation, project management, and making – building skills.


The Design Cycle — is a problem-solving method to help you create and evaluate solutions in response to challenges. It is a very natural process, and you have probably been using it unconsciously for years. We use this natural process to evoke your genuine curiosity, so that you are highly motivated to find answers and solutions to your challenge. At school you were probably instructed to Read, Plan, Solve, and Check anything you had to study. Within our design process you are going to do exactly that, but apply it to design and creation. You will make sure you have a clear problem definition, so you know exactly which challenge you are going to tackle. To do so, you have to do research. Your research will provide you with lots of stories about how people act/think/ feel and who your intended users are, within the context of your challenge. Those stories are the key to your solution, but you still have to translate them into requirements: which elements of your insights are key for the optimal solution? That is something you decide on the basis of your research, and you can also test it by creating a prototype and having people actually use it.

At MediaLAB Amsterdam you will go through several of these Design Cycles so that you can be sure you have created as many elements and versions of your solution as are needed before deriving and completing a final working prototype.

Sprints — A ‘sprint’ is an iteration: the basic unit of development. A sprint is a ‘time-framed’ effort; that is, it is restricted to a specific duration of time. Each sprint starts with a planning meeting, preferably together with all stakeholders. In this meeting tasks are identified, but more importantly the sprint goal and duration are set out. It is important to have a very clear goal so that you can break the effort down into pieces that contribute to achieving that goal more smoothly. At the end of each sprint there is a meeting to reflect on both the results and the process. In a Design Cycle a sprint can be devoted to research, translation, or creation efforts.

The duration of each sprint — The duration of the sprint you are going to take – be it research, translate or create – is up to you and your team. In earlier Design Cycles you may need more time for research and translation, while in later cycles you will probably need more time for creation.

Research — Any good solution and design starts with an in-depth understanding of users, stakeholders, context, and possible impact. This means talking to experts, studying the literature, looking at competing or other solutions, and of course using a variety of research methods to gain insights from the user/ context.

The research feeds the stories you work with. Another research goal can be to test a prototype. This is vital to making the right decisions in the subsequent Design Cycle.

In a research sprint – you should have a clear idea of which (sub)question(s) you want to have answered at the end. In planning a proper research sprint, you will use the MediaLAB planning board and method kit.

The MediaLAB planning board and method kit — To support you in planning your research, ideation and testing, MediaLAB Amsterdam has created a special ‘planning board’ that we use in combination with a 100-method card collection.

Planning board — Use the planning board to get a clear idea of what your goals are, how much time you will need to invest, and what your results will mean for your solution. The planning board approach means that you write down which research question you want to solve with the method; how long it will take and how much time you have; who will ‘own’ the method and therefore be in charge of its execution; and, finally, which stories evolve from the results.

Method cards — The MediaLAB Amsterdam method card collection describes a very wide range of design and research methods you can use to get the insights you need. The methods are divided into categories that relate to the type of insights they can afford: framing, understanding the user, understanding the context, ideation, etc.


– Illustrator Workshop

– Prototyping Workshop
– Coding Workshop





– Programming
– Tips & Tricks




I am a filmmaker, turned entrepreneur, turned coach at the HVA medialab. I am always looking for new and innovative ways to tell stories and engage audiences. I believe stories have the power to change the world for the better.



I am a researcher at the Cross media research group with a master degree in Media and Performance Studies. I am specifically interested in embodied experiences, how consumers behave in mediated environments and how their interaction with these media create a meaningful experience to them. My research mainly focuses on cultural experiences.



I have a background in industrial design, but after studying a postgraduate course in multimedia design I became enthralled with the possibilities that could surface from the mixture of technology and design. This motivated me to pursue a Design for Interaction MSc at TU Delft. I have work experience in UX design and web design, I am interested in cognitive biases, generative art, comic books and the physical/digital aspects of technology.

Gabriele Colombo

Researcher Datavisualization

I hold a Master degree in Communication Design from Politecnico di Milano. My focus is on data visualization, infographics and visual story telling. In the past years I have gained a good experience in designing visual tools to facilitate academic and market research projects. I have worked at The Visual Agency, an Italian design agency focused on infographics and I often collaborate as a visual designer with the Digital Methods Initiative. I like big excel files, risotto, old maps and typographic ligatures.

Loes Bogers

Project manager, maker, media pracademic

My background is in critically engaged electronic arts, and media & cultural studies. I hold a BA in Media & Culture: New Media from the University of Amsterdam and an MA in Interactive Media from Goldsmiths College, London. In recent years I’ve worked as innovator in arts education for youth and worked on projects at the Patching Zone (NL) and Kitchen Budapest (HU). Forget about practice, there’s only do: let’s get our hands dirty.

Marco van Hout

research coordinator

I am research coordinator within MediaLAB and foster the role and importance of applied research within all MediaLAB activities. I have a passion for and vast experience in strategic, digital and UX design. I am also co-founder of SusaGroup, an experience driven design consultancy, board member of the Design & Emotion Society and trainer/ public speaker.

Sabine Niederer

Head of Create-It

I am the head of the applied research centre CREATE-IT, and a PhD researcher with the Digital Methods Initiative. I also work as a freelance curator and writer in the field of art and new media.

Gijs Gootjes


Within the MediaLAB I develop research projects for young creatives. Being involved in Amsterdam’s creative industries gives me the opportunity to work with publishers, broadcasters, ad agencies, museums, startups etc.

Margreet Riphagen


For the last ten years I have gained experience in various disciplines of new and interactive media. I hold a bachelor degree in Integrated Communication Management, a post bachelor in Business Science and a master in Information Studies, track Human Centered Multimedia. After working at the Waag Society and Media Guild for more than five years, I now work for the Amsterdam University of Applied Sciences since 2008, as a new media expert and a lecturer at CMDA. Also I am  involved in the Institute of Network Cultures with various research projects. My motto is keep your feet on the ground and keep reaching for stars.